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Human Centered Design

“A total enterprise-wide, human-centered experience is a key competitive advantage for organizations, regardless of industry. As companies embark on this transformational journey,” IMB 1

Human centered design is the first step towards Total Experience (TX)

Source: Gartner, Inc., Top Strategic Technology Trends for 2021: Total Experience, Jason Wong, Michael Chiu, Michelle Duerst, Don Scheibenreif, Brent Stewart, Saul Brand, 28 December 2020

Reference: Human-centered design: Your first step toward total experience. IBM. (n.d.). Retrieved November 3, 2022, from 

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