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Digital Human

“It’s life, but not as we know it. Digital humans are AI-powered, lifelike personas that can see, hear and understand you, your staff, patients or customers, meaning they can recreate “real” human conversations. Today, they exist in both the physical world through kiosks (in settings like retail stores to help cut down on check-out queues) and digitally on web browsers and mobile operating systems, where they can serve virtually infinite numbers of customers at once. Sitting behind the digital human is an AI platform that determines behavior, EQ and speech in real-time, so conversation can flow naturally, as it tends to in real life. The digital human can easily connect to another “brain” to share knowledge, whether that’s a chatbot, NLP or even a human directly supervising their learning. Importantly, digital humans embody the personality, voice, and nature of the brands they work for. They can show emotions like happiness, empathy, warmth, and friendliness – they can crack a joke or show support through their actions, tone, and body language. All of this is done for a better, more engaging, and personalized experience. By being a consistently human touchpoint throughout the customer journey, digital humans can build valuable emotional connection between the brand and the user in a way that’s becoming a rarer commodity in a digital world.” Deloitte

What are the advantages of digital humans?

A giant leap in brand and customer experience.

  • Metahuman

  • Vtuber

  • Typecast

  • Character Creator 3

  • Didimo

  • SantosHuman

  • DaveAI

  • Synthesia

  • Daz 3D

  • Uneeq

“Our research across hundreds of brands in dozens of categories shows that the most effective way to maximize customer value is to move beyond mere customer satisfaction and connect with customers at an emotional level.” – Harvard Business Review

The age of experiential AI By 2025, AI will power 95% of customer interactions 2. That should be a concern for the 90% of brands today who say they’re competing based on customer experience (CX) 3, because the human touch is so valuable in creating an emotional connection with people – albeit notoriously hard to scale. Digital humans are today the only solution that can bring a scalable human-like emotional connection and customer experience to the digital world. They build trust, improve CX, embody brands’ personalities and provide 24/7 service – and they do so use the most universal, time-tested interface that’s ever existed: the human face.

Reference: Contact Stephen Ward Partner stephenward@deloitte.nl +31612580118 . (2022, June 22). Digital human. Deloitte Netherlands. Retrieved November 3, 2022, from https://www2.deloitte.com/nl/nl/pages/customer-and-marketing/articles/digital-human.html

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