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Digital disruption map

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This gives us a ranking of how different industries will be affected, and whether it will be soon or further down the track. Companies that stand to experience significant digital disruption within the next three years are said to be on a ‘short fuse’. Those that can expect major change in four to ten years are on a ‘long fuse’.

We then describe the size of the impact, or ‘bang’, as the expected change in percentage terms across a range of key business metrics. Companies that can expect to see a 15–50 per cent change in their metrics, such as mix of revenue channels or cost structures will experience a ‘big bang’. Below 15 per cent, companies will feel a smaller ‘bang’

Reference: Scribd. (n.d.). Deloitte Digital Disruption Whitepaper Sep 2012. Scribd. Retrieved November 3, 2022, from


Digital Experience – DX

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Digital has become the common currency in the terms of how transactions and interactions are experienced. A digital experience is an interaction between a user (customer, partner, or employee) and an organization that is possible only because of digital technologies[sm1] . 1

A digital experience (DX) is a user’s interaction with a digital touchpoint — whether it’s purchasing an item online, receiving updates from a mobile app, or power-using a business platform.2 It is becoming more crucial for brands to stand out from the crowd, investing in the people, tools, infrastructure to create frictionless digital experiences, and then growing and optimizing to make customers want to come back again and again. Some of the factors that affect user experience include Availability, Performance, Errors, User flow, Usability,

Same reference for digital experience strategy.

Reference: Enzenhofer, K. (2022, September 2). What is Digital Experience? Dynatrace news. Retrieved November 3, 2022, from

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